Home Partners' Lease with a Right to Purchase Program allows customers to find a home that they want to rent from HPA initially, but may also like to buy in the next three to five years. This business model places a higher demand on identifying target market of real estate and defining prospective customers. In order to solve these problems effectively, we have set up data model clustering based on data on real estate and customers and clearly outlined the market regions and customer portraits which best suit the demand of the HPA business model, which in the end has effectively helped the Marketing Department formulate its marketing strategies. In the meantime, we set up a tenant behavior forecasting model based on the historical data on tenants' rent-paying details and on their communication with HPA staff. The model can accurately identify whether the tenant have any default risk in rent paying or any possibilities to renew the lease when the duration is expired, which can HPA prepare the solutions ahead of schedule, reduce the tenant default risk and vacancy rate, and lower the operating costs of HPA.
- 1. Affiliate Scoring Model: Comprehensive scores will be calculated by integrating factors such as rate of on-time delivery and customer satisfaction, and such score will be applied in the recommendation of the subsequently services.
- Self-analysis Platform: We do not only accelerate the efficiency of data operations, but also provides an open platform for business thinking, business expansion, and management innovation by means of self–service tools on data access, exploration and presentation. This can increase the security and effectiveness of data application and increase the value of data asset of the company.
- Log Monitoring Service: Services logs of the business system are collected to apply cluster analysis and pre-warn the company.
- User Behavior Analysis: User behavior logs are collected to track and analyze the commonly used operations, concerns, access path by the customers, and to define user portraits.
- Automatic Order Dispatching Service: A work order can be automatically: dispatched to one affiliate by considering factors including the service time of this order, skills of the technician, driving distance, and availability of the service technician.